MODULE TWO
Phase One
This module guides you through The Freedom Foundation’s signature process for creating a profile for your ideal client which allows you to build a business that solves problems. Focusing on solving your ideal client’s problem will allow you to develop your brand position and create a clear plan for how to present your vision to the rest of the world.
MODULE two - DEsigning your ideal client
THE TRANSFORMATION IS THE KEY
Before you market your business you have to be clear on who you are speaking to and the transformation they are going to receive by investing in your services, products, and content. What is the transformation you want to be known for?
USE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSCREATE YOUR DREAM CLIENT
You get to decide who you work with and who you attract into your business. You have to take the time to build a clear vision for who that is and what exactly they need (+ desire!).
USE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSUSE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSEVERYONE has a story, and it doesn’t always have to be a 'hero story', 'sob story, or 'rags to riches' (and even if it is, own it). Your story is your superpower. Stories PAINT A PICTURE for your ideal client about your brand, product, and company.
WHAT IS THE PROBLEM THAT YOU SOLVE?
Once you gain clarity on who your ideal client is, your goal is to hold space for who you know they can become. Seeing their greatest potential to create change in their lives and creating a signature process unique to you that will bridge the gap between where they are and where they want to be. You are confirmation to your ideal client that if you can do it - they can do it too.
USE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSEMBODY THE TRANSFORMATION
How do you get aligned with your ideal client? You embody the version of yourself that is already working with your dream client so that you can attract them into your service or product based business. Who is the version of you that is already working with your ideal client?
USE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSLET’S DO SOME MARKET RESEARCH
Market Research is based on getting to know the ideal client you desire to work with - not just spending your time interviewing or researching your current audience.
USE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSCREATE SOLUTIONS THEY DESIRE
Before you create your content, signature programs, or even your business framework - you need to be able to distinguish the problems your ideal client is having and create actionable solutions for them to invest in.
USE YOUR WORKBOOK TO GO THROUGH YOUR ACTION STEPSModule Two Resources
Focusing on solving your ideal client’s problem will allow you to develop your brand position and create a clear plan for how to present your vision to the rest of the world.
IDEAL CLIENT TEMPLATE - TRELLO This template guides you through the signature process for creating a profile for your ideal client which allows you to build a business that solves problems.
IDEAL CLIENT TEMPLATE - CLICKUP This template guides you through the signature process for creating a profile for your ideal client which allows you to build a business that solves problems.
Have questions?
The truth is that you can build a business and career around the things you are passionate about. With the right support and commitment to your growth, you can do anything. And our team will be here to guide you every step of the way.